J.H. Wheeler Wines & Wheeler Farms | St. Helena, CA

With a newly refreshed wine label, J.H. Wheeler Wines requested marketing assets to match their elegant new look. Working with TRIG Collective, we designed an array of items to enhance wine sales, membership sign-ups, and event experiences.

Projects included: tasting room collateral, membership collateral, champagne label, email campaigns, tech sheets, shipping package design, culinary kitchen label design, event menus, and a brand deck.

Collaboration: TRIG Collective
Photography: Sarah Anne Risk

Membership Collateral

A three tier pocket system was created for versatility and longevity. Each sheet of paper can be included or removed as necessary. The pocket and Membership Invitation can be mailed individually or included in the daily Tasting Experience. Hand-pressed wax labels were created to adorn the front of the elegant black pocket. Staying true to the brand ethos - the entire piece is compostable and recyclable.

Membership Shipment Experience

Utilizing only sustainable packaging materials, it was decided to include printing on the shipment pad only - to reduce the use of ink. The tissue wrapped bottles received a sticker treatment reminiscent of the labeled bottles inside with vintage stickers and varietal stickers to match.

Champagne Label

Maintaining the look and feel of the still wines, a new Champagne label was designed to both highlight the JHW brand as well as the Champagne producer. Each guest that arrives for a Tasting Experience is greeted with a glass of these bubbles.

PowerPoint Presentations

The National Sales Team desired a Brand Deck in PowerPoint form to present to distributors and to use during special events. Numerous slides were created where they can hide / unhide certain slides based on their audience.