Flora Springs Winery | St. Helena, CA

Family owned since 1977, Flora Springs Winery underwent a brand refresh in 2023. The label redesign required all new marketing collateral to match the new look and feel. Both print and digital assets were created to help bring this new style to life.

One of the larger projects was creating a new, 19-page Brand Standards that covered everything from logo usage, color and font usage for each portfolio tier, as well as holiday sentiments, photography, and gift packaging.

Other projects include: label design, illustrations for hand-etched bottles, holiday direct-mail campaigns, photo collages for website Story page, photo enhancement/editing, trade assets, media kits, case box design, club newsletters - print and digital, and social media icons.

Collaboration: Damon Marketing
Product Photography: Untapped Media
Rebranding & new label design: CF Napa

Packaging

Projects included paper labels, 3-D hand-applied molded labels, and etching for holiday and commemorative wine releases.