Ballentine Vineyards | St. Helena, CA
Elevating the brand to its rightful status as a fourth generation Napa Valley winery with 119-year heritage and legacy, I worked with TRIG Collective to redesign the logo, package design, website and all marketing materials.
Collaboration: TRIG Collective | St. Helena, CA
Logo Redesign
The logo was given a slight adjustment as to not diminish the current brand recognition, yet elevate the overall brand. White space now plays a big role in giving the logo space to breathe, allowing it to be more easily read.
Brand Standards
A new set of Brand Standards / Style Guide were created to provide guidance in designing marketing assets moving forward. A script font was introduced to allow for more design options moving forward.
Marketing Collateral
All marketing collateral was given a refresh, following the new Brand Standards.
Tech Sheets
Shelf Talkers
Shipment Inserts
Mailchimp Headers and Product Images